Category Archives: SEO Services Berkshire

General, London Web Design, Price Guide, SEO Services Berkshire, SEO Services London

Web design – pricing and timescales

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If you’re a new business on a market for your first website, you’re probably wondering about the cost and how long it will take for the website to be created. This, as it happens, depends on a few factors we will try to explain here to help you answer all the questions and doubt you might have!
Web design berkshire does not have to be a scary topic, as it happens!

Freelancer? Design Studio? Agency?

To get yourself a website, you can hire a freelancer, or alternatively you can get in touch with a design studio or digital agency to do one for you. It all depends on your needs, and of course your budget.

A freelancer will always charge you less than a studio would for web design london, simply because he’s a one man company, unlike the studio or agency where the price of the website needs to cover a few paychecks and probably the rent on their offices.

Studios and agencies are, on the other hand, a better choice when you’re after a complex website, utilising a bespoke CMS engine or eCommerce platform. If that’s the case with you, digital agency should be your choice. The cost will be significantly higher, but you can be sure the end product will be of the highest quality possible and to a professional standard.

For standard websites, a freelancer will not charge you a lot, as they will most likely use open source solutions to cut the cost down. This is really all you need for a small or a start up business.

How long will it take?

Now that’s a very good question! Theoretically, a freelancer being a one man company should take more time to finish a website for you than a team of designers and developers from an agency or a studio, BUT… Truth is, most digital agencies will put your project in a queue, and then even after they start working on it, take a very long time to finish. A freelancer, on the other hand, cannot afford to waste time as he needs to earn a living, not being on a regular paycheck but rather working on a per project basis.

Now that you have a website, how will you be found on the internet?

A lot of people think that once they have a website, they will be automatically found on Google by people interested in their services. And while a well SEO berkshire optimized website might rank well on search engines where there is little to no competition, this is not usually the case.

You will need to consider both SEO london and PPC advertising. Now, PPC is something you can easily do yourself – just sign up for a free Google AdWords account and create some ads for yourself. The beauty of that is that you only pay when someone actually clicks on your ad and visits the site. You can control how much you are willing to pay as well!

SEO, on the other hand, will take some time to be done, as well as cost you a lot, but in the end you get to rank naturally in Google without paying for everu click, which is worth considering.

Summary

So, in conclusion, if time is a factor for you, hir a freelancer. On the other hand, if you need a bespoke system, a design studio or a digital agency should probably be your choice, even if it means the project will take much longer.

General, Price Guide, SEO Services Berkshire, SEO Services London

SEO tips and tricks for beginners

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A lot of people out there wonder how to achieve high rankings in Google without paying thousands of pounds for SEO London or other forms of advertising. Truth is, there isn’t always a way to do that without either significant search engine optimisation and programming knowledge, or spending money on companies and people who know their stuff and will perforn SEO for you.

There is, however, as handful of simple tricks and optimisations you can do yourself, and with less competitive keywords it might even be enough to get you into the desired first page of Google! Let’s have a look at some simple techniques you can do at home:

Optimise title tags

Probably the most important when it comes to SEO Berkshire – the title tag. Make sure you put your keywords there so Google could pick them up and associate them with your website. One to two of your main keywords on your home page’s title will do the trick, and you can also drop in the company name at the end if you wish. That shouldn’t diminish the keywords, though some believe the keywords are not as strong as they would be in such case.

Meta descriptions and SEO

First of all, let’s bust a few myths about SEO and meta data. Google does not include meta data, such as meta keywords, meta description etc. when it comes to SEO and rankings, so don’t even think about spiking them with 50 keywords related to your business!

That said, your should write a very informative and short meta description for your website. Make it up to 160 characters long for best impact, and tell your potential customers what it is you do, where you do it, what areas you cover and just why they should choose you. After taking all that into consideration, make it look so that people seeing your 160 characters in SERPs (Google search results) will know straight away it is your website they want to visit.

Include your keywords in the meta description, yes, but only where you are listing your services and they are the same as keywords. Ensure your potential visitors, after seeing your title in Google results and not being sure if that’s what they are looking for, will look at your meta description just to be assured that’s exactly that!

Internal linking on your website

This is quite important, though not crucial, as some might believe. Basically, the better structured your website, the more Google will like it! Make sure your navigation is user friendly, and also you could put a secondary menu in the footer, preferably listing only your services and linking to the relevant pages.

Last of all, always remember to set the link’s title with relevant keyword in it, if applicable. That makes a world of difference!

Alt tags for your pictures

Last but not least, always set up an alt tag for your pictures, and put a relevant keyword there where possible. Don’t go overboard, make it as readable for the human eye as possible and NEVER use more than one keyword. You should also add some extra word there every now and then, just to ensure it does not look like a spam SEO type.

So that’s the basics folks! With little to none HTML or SEO knowledge, you can boost your Google rankings and it won’t even cost you a single penny!

If you’d like to know more, have some questions, or your like a FREE SEO Analysis of your website, click here to get in touch with us!