A lot of people out there wonder how to achieve high rankings in Google without paying thousands of pounds for SEO London or other forms of advertising. Truth is, there isn’t always a way to do that without either significant search engine optimisation and programming knowledge, or spending money on companies and people who know their stuff and will perforn SEO for you.

There is, however, as handful of simple tricks and optimisations you can do yourself, and with less competitive keywords it might even be enough to get you into the desired first page of Google! Let’s have a look at some simple techniques you can do at home:

Optimise title tags

Probably the most important when it comes to SEO Berkshire – the title tag. Make sure you put your keywords there so Google could pick them up and associate them with your website. One to two of your main keywords on your home page’s title will do the trick, and you can also drop in the company name at the end if you wish. That shouldn’t diminish the keywords, though some believe the keywords are not as strong as they would be in such case.

Meta descriptions and SEO

First of all, let’s bust a few myths about SEO and meta data. Google does not include meta data, such as meta keywords, meta description etc. when it comes to SEO and rankings, so don’t even think about spiking them with 50 keywords related to your business!

That said, your should write a very informative and short meta description for your website. Make it up to 160 characters long for best impact, and tell your potential customers what it is you do, where you do it, what areas you cover and just why they should choose you. After taking all that into consideration, make it look so that people seeing your 160 characters in SERPs (Google search results) will know straight away it is your website they want to visit.

Include your keywords in the meta description, yes, but only where you are listing your services and they are the same as keywords. Ensure your potential visitors, after seeing your title in Google results and not being sure if that’s what they are looking for, will look at your meta description just to be assured that’s exactly that!

Internal linking on your website

This is quite important, though not crucial, as some might believe. Basically, the better structured your website, the more Google will like it! Make sure your navigation is user friendly, and also you could put a secondary menu in the footer, preferably listing only your services and linking to the relevant pages.

Last of all, always remember to set the link’s title with relevant keyword in it, if applicable. That makes a world of difference!

Alt tags for your pictures

Last but not least, always set up an alt tag for your pictures, and put a relevant keyword there where possible. Don’t go overboard, make it as readable for the human eye as possible and NEVER use more than one keyword. You should also add some extra word there every now and then, just to ensure it does not look like a spam SEO type.

So that’s the basics folks! With little to none HTML or SEO knowledge, you can boost your Google rankings and it won’t even cost you a single penny!

If you’d like to know more, have some questions, or your like a FREE SEO Analysis of your website, click here to get in touch with us!

SEO Services in Berkshire

Search engine optimisation, or SEO for short, became an absolute must recently when it comes to being visible on the internet. Millions of companies, from small family run businesses to corporations reach millions of new customers each day this way. Let’s have a look at how it works and what’s it all about!

What is SEO and how it works?
SEO London is basically optimising your website using various on site and off site methods, to reach high rankings in Google. The more competitive your market, the more work and time will SEO require to perform, ranging from few weeks to months.

Though it might seem expensive to some, the Return of Investment, or ROI for short, is tremendous. Once your website is SEO optimised, thousands to millions of new visitors will visit your website each day, and that’s for no extra cost for advertising!

SEO vs PPC Advertising
A lot of people complain about pricing when it comes to SEO Berkshire, and compare it to Pay Per Click advertising solutions such as Google AdWords, where you can control exactly how much you spend every day, set limits etc. And while PPC is a great way for new websites to start advertising, eventually you will reach a point where you will have paid more for clicks than you would for the actual SEO, and will be still left with nothing except the ability to keep paying more and more for clicks each day and month.

With SEO, you pay the costs of the campaign, and once it’s done you reach the first page of Google permanently, where millions of people can see you and visit your website.